KDF50E3000 
Outstanding brightness and natural color compliment the Bravia E-series televisions. Each chip has over 2 million points of light and color is controlled right down to each individual pixel. And Live Color Creation creates a wide color range with deep, rich tones. The sleek next generation slim design and thin bezel gives the E-Series a fresh design that will virtually fit into just about any environment.The BRAVIA Engine EX full digital video processing system is based on Sony s infamous BRAVIA Engine video processing system. It has all of the same video processing functions of BRAVIA Engine plus the added ability to upconvert 480i standard definition signals via Digital Reality Creation Multi Function v1.0 technology for a picture with more detail and definition.There are a lot of ways to define high-definition but BRAVIA Full HD means you re getting the best resolution that high-definition has to offer consumers. With Sony BRAVIA XBR HDTVs, Full HD 1080 means 1920 x 1080 pixels and 1080p video inputs. Your lifestyle demands the best in high-definition and with Sony Full HD 1080 products you get it.