LC37D43U 
The elegant 37" AQUOS LC37D43U sets the standard for high performance combined with high style. It has the next generation of Sharp's proprietary Advanced Super View/Black TFT Panel, providing high brightness (450 cd/m2), 1200:1 native (6000:1 dynamic) contrast ratio, 6ms Quick Shoot response time, and wide viewing angles (176-degrees horizontal and vertical). There's a built-in ATSC/QAM/NTSC tuner for receiving over-the-air standard and HD signals, as well as unencrypted standard and digital cable signals. Beyond setting the standards for performance and style, the LC37D43U television offers other distinct advantages like impressive 60, 000 hour lamp longevity with no worry of burn-in, which is when a still image becomes a permanent part of a screen after a period of time. The exceptional brightness of the Active Matrix Advanced Super View LCD panel means images are exceptionally vivid, even when you place your AQUOS TV in a bright room or near windows. The high contrast ratio allows superb detail and color purity even during very dark or very bright scenes. Sharp's exclusive Black TFT low-reflection coating significantly reduces glare even in very harsh lighting conditions.